Ranch Dressing For The Win
The FIFA World Cup has unexpectedly turned ranch dressing into an international sensation.
Fans visiting the U.S. have fallen in love with the iconic American condiment, and many are trying to take bottles home. The trend has become so popular that the TSA has even reminded travelers that full-size bottles of ranch must be packed in checked luggage.
Major brands are embracing the craze. Hidden Valley has been handing out ranch seasoning packets at World Cup matches, Kraft Heinz is promoting travel-size bottles for fans on the go, UPS is offering discounts to ship larger purchases home, and airport shops are stocking extra bottles to keep up with demand.
Already America’s best-selling salad dressing, ranch may be on its way to becoming the country’s next unlikely food export, all thanks to the World Cup!
Lana Backman
