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They say money can’t buy love, but every February it certainly tries. Valentine’s Day has become one of the biggest spending holidays of the year, and the numbers behind it tell a story that’s as revealing as it is romantic. Here’s how this year shapes up, and where Houston fits into the national picture.

Best Cities For Valentine's
Source: WalletHub / Wallethub


💘 Valentine’s Day Spending Snapshot
Americans are expected to spend a record $29.1 billion on Valentine’s Day this year
The average person will spend about $200 on gifts, cards, dinner, and experiences
Classic purchases still dominate: jewelry, flowers, candy, cards, and nights out

🌆 Houston’s Valentine’s Day Ranking
Houston ranks 23rd out of 100 U.S. cities for Valentine’s Day
That puts Houston firmly in the top quarter nationwide
Strong categories for Houston include:
Activities (15th)
Gift accessibility (17th)
Weather outlook (14th)

🏆 Top 5 Best Cities for Valentine’s Day
San Francisco, CA
San Diego, CA
Las Vegas, NV
Atlanta, GA
Seattle, WA

In a year when romance comes with a price tag, Houston’s ranking reflects a city rich in choice, variety, and possibility. Not flashy at the top, not buried at the bottom, Houston is perfect to make the night your own.

Happy Valentine’s!

Doug O’Brien