The Latest in Vaca Trends

“Run-Cations” are on the rise. For some travelers, that means checking off bucket-list races like the Tokyo Marathon or the Disney World Half Marathon. For others, it’s simply a chance to unwind somewhere new while taking easy, scenic runs, using their miles to explore instead of hopping on buses or chasing marathon-level times.

Accor, Europe’s largest hospitality group, reports that these “athletic adventures” are among the fastest-growing travel trends of the year, fueled by a culture fixated on longevity, wellness, and self-optimization. Time off is no longer just about unplugging; today’s travelers want to escape their routine and come back a little better than before.
That sounds absolutely awful to me. My vacations are still lazy and on the beach!

Lana Backman