Whatever Happened to Billy Squier
One Music Video Ruined His Career
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If you had a radio, a Camaro, or a mullet in the early ’80s, chances are you rocked out to Billy Squier at some point. He was the guy, the guitar-slinging, fist-pumping rock god behind “The Stroke,” “My Kinda Lover” and “Everybody Wants You.”
Billy had everything: looks, riffs, a killer voice and stadium-filling swagger. For a while, he was running neck-and-neck with the big boys Def Leppard, Van Halen, even early Bryan Adams. His 1981 album Don’t Say No went Triple Platinum, his videos were MTV gold, women loved him, guys wanted to be him and his shows were full-on rock circuses.
But then…it all fell apart.
The Music Video That Killed the Rock Star
It was 1984 when Billy put out a song called “Rock Me Tonite.” Good song. Then came the video and all was changed. For the worse.
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Instead of a raunchy rock performance, we were subjected to Billy cavorting around in a pink tank top, doing interpretive dance numbers on satin sheets. It was cringeworthy. It was weird and it was career suicide.

His die-hard fans, rock guys, for the most part, abandoned him overnight. Radio lost interest. MTV retreated. Billy Squier was no longer the hard rocker — he was the joke.
What Went Wrong?
Truth is, Billy didn’t even direct the video. The label pushed it and he trusted the wrong individuals. The result? One of the biggest backfires in rock history. Even though the music continued to be good and the damage was done. By the late ’80s, Billy had vanished from the frontlines.
Where Is He Now?

Squier retreated from the public eye in the mid-’90s, but he didn’t burn out, he chilled out. Got his life together. He still plays the occasional benefit concert, messes around with songwriting and hangs out in New York. These days, he’s all about peace and not platinum.
Don’t get it wrong, though, his early work still rips and younger bands (like the Struts or Greta Van Fleet) owe him a debt.
Billy Squier flew high, was cut down by a bad call and chose dignity over desperation. He didn’t become reality show zombie or Vegas sideshow. He stepped away with class and we hell respect the hell out of that. Go cue up “The Stroke” and remember when Billy was king.