Burger King Kicking the Creepy King to the Curb
The masked monarch didn’t exactly say “bring the kids.” While the internet loved the weird, parents with small humans…not so much.
“At our heart and soul, we were always a family brand,” Joel Yashinsky, chief marketing officer for Burger King in the U.S. and Canada, said in an interview. “So you will see that in the work we do, from advertising, from social media, a brand that’s welcoming and fun, but not at anyone’s expense.”
If all goes according to plan, the fast-food chain will once again be a destination for families, allowing the Whoppers to do the talking. And while the internet may mourn its cardboard-crowned royal, the path forward looks a lot more Saturday-afternoon-friendly.
They’ve still got lots of work to do to catch up to our beloved McDonald’s! Although, I’ll miss the crown.
Lana Backman
