The #1 Rule Dietitians Always Follow

“Buying in season means choosing fruits and vegetables that are naturally harvested at that time of year, close to where you live,” Lebovitz says. “And that doesn’t necessarily mean in the same state, but in the same region.” States with mild climates, like California, may have longer and less defined peak seasons, which makes it extra important to know the best time to buy produce.

Here’s why it matters.

Better taste: Produce harvested at peak ripeness tastes sweeter, juicier, and more flavorful.

More nutrients: Food that hasn’t traveled far keeps more of its vitamins and antioxidants.

Less expensive: When there’s more supply (and less travel), prices drop.

Supports local farmers: Choosing local, in-season produce supports the growers in the community.

My goal is to buy produce that I’ll actually use and not let it get rotten in the back of my fridge!

Lana Backman