The teams are set for ultimate game in football. The Kansas City Chiefs will take on the Philadelphia Eagles in Arizona. Almost half of people questioned would rather have their favorite team lose than run out of snacks while watching the game!
“The Super Bowl is about more than just football, it’s about spending time with loved ones and snacking has become a big part of that ritual,” said Denise Lefebvre, senior vice president of R&D for PepsiCo Foods. “That’s why we invest in understanding what our consumers want, so they can have the right flavors, variety and snack styles to make their spreads a touchdown everyone can celebrate.”
62% will make a run to refill snacks during the commercials
24% say the party should start at lunch
71% are excited to try new flavors
59% of Americans have bonded with someone over snacks
Since the Texans are playing in the big game, let’s enjoy the snacks!
— Doug O’Brien
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