BROOMFIELD, Colo. – Footwear brand Crocs is giving away thousands of free pairs of its signature foam clogs through Friday in honor of its 20th anniversary.
According to the Colorado-based company, tens of thousands of pairs of Crocs will be given away as part of the “Free Pair For All” promotion.
Daily giveaways are slated to continue through Friday, and participants need only register – for free – to join the Crocs Club and opt in for emails, USA Today reported.
Meanwhile, registered Crocs Club members will be given a chance later in the month to win a new, limited-edition Croc Day Clog. According to the company, club members will be eligible to purchase the new release on Oct. 20, one full day before the general public.
Croc Day 2022 is scheduled for Oct. 23.
“Croctober is one of our most favorite times of the year – a time to recognize our fans, many of whom have supported us unconditionally since the beginning and who live at the heart of our brand,” Heidi Cooley, Crocs’ chief marketing officer, said in a prepared statement.
Crocs debuted in 2002 and reported record annual revenue of $2.3 billion in 2021, representing a 67% year-over-year increase, USA Today reported.
Per the company: “Croctober is a moment to recognize Crocs fans and all one-of-a-kinds around the world that are the driving force behind the brand’s success. It all started on October 23rd in 2017 with what was originally known as National Crocodile Day, when Crocs fans saw an opportunity to turn it into a celebration of their favorite shoe. They commemorated the day by wearing and posting about their beloved Crocs, encouraging others to do the same, and igniting a movement across social media. Soon, Croc Day was born. Year-over-year, anticipation for this unique fan-first holiday grew, until what started as a one-day ode to the brand evolved into a global month-long celebration that is heralded today as Croctober.”