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Beyoncé released her new song, “Black Parade,” on Juneteenth, hours after the singer announced a new initiative with the same name to support Black-owned businesses.

“Happy Juneteenth Weekend! I hope we continue to share joy and celebrate each other, even in the midst of struggle. Please continue to remember our beauty, strength and power,” Beyoncé wrote on Instagram.

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The song was co-written by the singer’s husband, Jay-Z, Entertainment Weekly reported. The song is Beyoncé‘s first solo effort since her contributions last year to “The Lion King” companion album, “The Gift.” Beyoncé most recently sang on a remix of Megan Thee Stallion’s “Savage,” Rolling Stone reported.

The song’s lyrics reference the protests in the wake of George Floyd’s death May 25 after a Minneapolis police officer pinned the man’s neck with his knee for nearly nine minutes — “Rubber bullets bouncin’ off me/Made a picket sign off your picket fence” — and also makes note of Beyoncé‘s Southern roots, as she was born and grew up in Houston, Entertainment Weekly reported.

“I’m goin’ back to the South. … Where my roots ain’t watered down,” the song opens.

Hours before releasing the song, Beyoncé announced a new initiative — also called Black Parade — to support Black-owned businesses, Rolling Stone reported.

“Black Parade celebrates you, your voice and your joy and will benefit Black-owned small businesses,” Beyoncé wrote on Instagram.

The Black Parade site also provides a directory of Black-owned businesses that include art and design, restaurants, beauty products, lifestyle, wellness and bookstores, Entertainment Weekly reported.